Here are the biggest announcements from Apple’s iPhone 11 event


The Apple media event, or iPhone 11 event, kicked off at 19:00 on 10 September and streamed live from the Steve Jobs Theatre in California.

The Apple team has a smorgasbord of new announcements line up, from Apple TV+ to the new iPad, Apple Arcade and the new range of iPhones. Here’s what you may have missed.

Apple Arcade

Apple announced that its online gaming subscription service, Apple Arcade, will launch as soon as next week; 18 September, to be exact. It offers exclusive titles for mobile and desktop users.

The new service is available from Apple’s online marketplace and costs $4.99 per month (or R73.20 at the time of publishing). It will include more than 100 game titles made for Apple devices.

“You can’t find these games on any other mobile platform or subscription service, no games service ever launched as many games, and we can’t wait for you to play all of that.”

Apple TV+

Apple TV+ will launch on 1 November, at a cost of only $4.99 for the entire family. In addition, you’ll get one year free subscription when you buy a new iPhone, iPad, or Apple TV.

Apple is committed to producing original content for Apple TV+ and will launch the service with a “powerful and inspiring lineup of original shows, movies and documentaries.”

Apple iPad

Greg Joswiak from Apple’s marketing team talked about iPad and introduced the new 7th-generation iPad. He said it’s a “big upgrade with new features, designed to make the most out of iPadOS.”

Apple’s on a mission to recreate not only the iPad, but also the way we work, create and play. The new iPad comes with a bigger 10.2 inch Retina display.

Apple takes browsing and multi-tasking to a whole new level with the new iPad. Want to capture a screenshot? Simply swipe up from the bottom corner with the Apple pen.

“There’s so much more to iPad, including our awesome new services.”

 Greg Joswiak

In addition, the new iPad is made from 100% recycled aluminium. That’s a first! It comes with an 8MP camera. Pre-orders are open, and will begin to ship from the end of September.

Apple Watch

The Apple Watch saves lives, literally. Apple showcased a video snippet of people sharing their experiences and how the watch assisted with live-saving alerts.

“Apple Watch has become the most advanced and most loved smartwatch in the world.”

Stan Ng from Apple said the new watch has an intuitive display which is “always on.” You will always be able to see the clock face and vital information, the screen will never go dark.

apple iphone and apple watch
Apple CEO Tim Cook speaks on-stage during a product launch event at Apple’s headquarters in Cupertino, California, on 10 September 2019. Photo: AFP/Josh Edelson

It also comes with extended battery life – up to 18 hours per day – as well as a built-in compass. The Series 5 GPS models will start from $399, or R5 850 at the time of publishing.

“Of course every Apple Watch is designed and manufactured in the most environmentally friendly way possible.”

 Stan Ng

iPhone 11

Kaiann Drance talked about the new range of iPhones, and confirmed that the iPhone 11 comes in 6 new colours – purple, white, yellow, green, black and Product Red.


It comes with a 6.1-inch Liquid Retina and True Tone display as well as spatial audio Dolby Atmos to provide an immersive theatre experience.


The camera truly is out of this world. Drance also explained that the iPhone has an “amazing dual-camera system with an all-new wide camera with an all-new sensor.”

The new immersive camera frame shows you what it looks like if you choose ultra-wide, and Drance said it’s also “great for tight spaces where you can’t back up, but the ultra-wide let’s you do that.”

Night-mode comes on automatically when it’s dark, and the feature will automatically brighten photos and reduce noise.”

Apple’s iPhone 11 starts at $699 (or approximately R10 200) which is significantly cheaper than last year’s model.

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