Back in October, Manchester United forward Marcus Rashford set up a Christmas campaign to support some of his city’s biggest front-line services for young people experiencing homelessness – but the footballer couldn’t have known just how many lives would be affected by his work.
Rashford teamed up with department store Selfridges for the In-The-Box campaign, working with some of Manchester’s most prominent homeless charities, such as Barnabus, Centrepoint and Lifeshare.
The idea was for members of the public to prepare shoeboxes filled with essential items such as gloves, hand warmers, hats, deodorant, thermals, toothpaste and torches – which could then be dropped at branches of Selfridges.
On 20 December, Rashford personally made a delivery of 300 boxes to Centrepoint, and the organisation took to Instagram, writing: “We believe that sport has the power to positively transform young lives.”
Also taking to social media, Rashford wrote: “I’m extremely proud of where I’m from and also extremely proud of how much people in this city care. So happy and grateful for all the support everyone gave to #intheboxmanchester to help make a difference.”
He later added: “Could never have dreamed this would take off the way it did when I launched it. Been overwhelmed by all the love and support shown by this city for #intheboxmanchester.”
As well as helping out in his home city, Rashford also gave a nod to his family’s roots and paid tribute to his grandmother, as he sent donations over to Saint Kitts, West Indies, before Christmas Day.
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Very proud of what we achieved with #intheboxmanchester this year but also didn’t want to forget my roots at Christmas so really happy our family was able to ship donations to St Christopher’s Children’s Home in Saint Kitts and to see them arrive before the 25th. My Nana Cillian Henry lived in Haynes Smith village before she passed away and it means a lot to us to be able to do this in her memory ❤️ hope everyone on the island has a great new year! 🇰🇳
Responding to his Instagram posts, one person wrote: “Great work – keep it up. It defines you as a person,” while another added: “You are something special Rashford.”
Responding to his fans, he wrote: “Forever in awe of this great city”.